Accurate local business listings play a crucial role in a company’s overall online reputation, rankings and revenue. Unfortunately, it seems many businesses are failing to unlock the potential of this tool.

Here at Techwitty, we want to help you take control of the online conversation. With our guidance, find out how you can start reaping the rewards of top-quality business listings.

What is business listing?

Local business listings are online entries that contain information relating to general information about the business. Examples include name, phone number, address, opening hours and social platforms. They represent your company on the world wide web, so it’s important all inclusions are accurate and regularly updated.

According to popular listing site Yelp, 85 per cent of consumers use the internet to find businesses. So, if you don’t have any local business listings, or you’re not featured on the most popular directories, people won’t be able to find you online! This means you may be missing out on potential customers who are looking for businesses just like yours on online directories and search engines.

The goal of business listings is to make your business more searchable online, hence its strong link with online reputation management and SEO.

Business Listing
what is business listing

Improving your online business listings go hand in hand with strong SEO.

What can business listings do for SEO?

A few years ago, local businesses relied on offline publicity options such as newspaper advertisements, print marketing in the form of leaflets and telemarketing. While these methods are still viable, ignoring the undeniable advantages of digital marketing can be a local business’ biggest mistake.

If you want to reach the largest pool of consumers, local SEO and business listings help cast your net far and wide. However, to take advantage of this great combination, your listings must be accurate. If your entry features up-to-date information and is relevant to a person’s search terms, it may appear on search engine results pages (SERPS).

Pull Quote: If you want to reach the largest pool of consumers, local SEO and business listings help cast your net far and wide.

Accurate and updated business listings send the right message to Google which in turn rewards businesses with mentions. These are called citations and a business should aim to gather as many as possible in order to boost the business’ visibility on local directories and SERPs. Better yet, Google indexes all of this information, and the more citations a business gets, the more chance they have of being listed further up – or at the top – of the results page!

How to improve local business listings

Before going in all guns blazing, there are several things to remember, and key strategies to help you reap the best rewards for your efforts:

  • Go for quality over quantity: “If I submit my business to as many listing directories as possible, I stand more chance of ranking in SEO!” Unfortunately, Google doesn’t reward quantity. Instead of posting to many lower quality directories, focus your efforts on submitting complete and accurate listings to fewer, relevant and reputable sites.
  • Consistency is key: When listing your business on directories, each and every one must include the same phone number, address and other important details. This ensures your business information is consistent across the internet. It also avoids negative reviews if your inaccurate inclusions mislead a potential customer. However, when adding descriptions, always mix it up between directories. Duplicate content can impact SERPs as it makes it more difficult for search engines to decide which version is more relevant to a search query.
  • Enlist the help of the experts: Increase your chance of success by enlisting the help of the team at Techwitty. So far, we’ve helped more than 500 businesses increase their online reputation thanks to our business listing service! From ensuring you’re accurately represented on top sites such as Google and Facebook to completing your listing/s to a high degree and helping you connect with new customers – we do it all.

If you’d like to find out how we can help you take control of the online conversation, get in touch with us today!

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