Let’s say you’ve come up with a completely unique app idea. You know it has the ability to change lives, but guess what? Despite the industry-disrupting idea, less than 0.01 per cent of apps actually make it big, according to research from Gartner.

To give your app the best shot at success, we’ve outlined four fatal flaws that could spell disaster when developing an app, and how to avoid them.

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Could your app be the next big thing? Not if you’re making these mistakes…


Mistake 1: Building an app without considering the platform

Android, iOS? It’s a crucial question that you need to answer before you get started. Many people think choosing iOS is the wiser option as it’s generally easier to monetise than other platforms, but that decision should come a little later. To choose the right platform you first need to think about your user. What is the best user experience going to be for the target audience?

You have to consider their geographical location, habits, preferences and the way they interact with existing apps. Android and iOS have different interaction patterns (aka, how they move around the app), so when you’re developing for one or the other, you have to stick to it or your user isn’t going to have an enjoyable experience. If you are developing for both, or transferring from one to the other, it’s essential that you adhere to the guidelines of each platform.


Less than 0.01 per cent of apps actually make it big.

Mistake 2: Not planning monetisation

Once you’ve got the platform picked out, you can start to think about monetisation. There are several options to choose from including a subscription model, freemium option featuring in-app purchases or in-app advertisements. Whatever you choose could drastically change the way your app functions so don’t leave it until the end of development.

Start planning while you’re researching your audience. You can actually see how your users interact with similar apps, allowing you to see what those apps are doing to monetise themselves. The way you monetise your app will influence the core of its functionality, and shouldn’t be an add-on at the end.

Techwitty can help you get your app up and running successfully.


Mistake 3: Launching without pre-testing

You are not a beta tester. You might think that you can get your app up and running faster if you just test it yourself, but as the designer of the application, you have a closeness problem. That means because this is your brainchild, you aren’t going to be able to overlook any of the flaws.

You’ll need beta testers who are removed from the project to give you the harsh truth. Overcomplicating your features might look fancy to you, however it’s crucial to the success of your app. Therefore, it’s important you get the feedback from your target audience as they are going to determine the success of your app once it launches.


Mistake 4: Launching without having a plan for the next updates

Your app is not perfect – accept that now. This means that your job isn’t over once you’ve released the app, it requires constant updates. If you leave your app lying complacently in app stores you risk others coming in who could steal your ideas and transform them into something better.

You need to beat them to the people’s phones first so you can take them on the journey as you continue to develop the application. That’s why it’s important to know where your app is going to go next.

Need help? Our development team here at Techwitty specialises in UI/UX design, front and back-end development, API and data analysis so you can get your app up and running expertly. Reach out to learn more about how we can help.


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