How online reputation management works. Online reputation management (ORM) is the practice of creating and implementing strategies that influence the online perception of a business. A company may call upon ORM in efforts to mitigate negative opinions and take control of the online conversation. Used correctly, ORM can give any business a great image boost.

If you’re ready to change your customers’ perceptions, find out how online reputation management can help.

Online Reputation Management

Why your online reputation is so important

People talk. While face-to-face was once the most common method, in modern day, the internet has become the favoured place for sharing thoughts and opinions. However, the good and bad of such do not always appear in equal measures.

As Google is designed to imitate the real world, your company should be among the most recommended on the web, and one of the most talked about – for the right reasons that is. According to BrightLocal statistics, 85 per cent of consumers trust online reviews just as much as personal recommendations.

However, if your site is muddied by poor reviews and inadequate search engine results, people will form an instantly negative opinion based on these alone, and not give you a fair shot.

Thankfully, businesses can reap the rewards of online reputation management to make a change and take control of how their company is perceived online.

Pull quote: 85 per cent of consumers trust online reviews just as much as personal recommendations.

So, how does ORM actually work?

While a business has some control of what they can remove from the internet, tackling every bit of unfavourable information is an impossible task. Instead of pressing ‘Ctrl’ ‘Alt’ and ‘Delete’ on every negative review, ORM works to safeguard a company’s online reputation.

Responding to bad reviews is one of the first and most important steps of ORM. Here, it may address problems as early as possible and try to take down any information that is negatively bias towards the company. Offering discounts is a common strategy here.

Businesses should also understand the important correlation between ORM and positive search engine placement. A well-managed online reputation helps draw potential clients to your website.

ORM software and personnel can identify online business listings that include inaccurate and missing information – especially from essential directories such as Google and Facebook. It may also conduct extensive keyword research that targets negative search results. This helps identify what search terms are leading a user to negative users. From here, it can focus on publishing content that is positive – which should push negative content and suppress its impact on the business’ reputation.

These strategies are crucial for controlling and maintaining a positive online reputation. But you don’t have to undergo this important work alone – help is just around the corner.

how online reputation management works

Here at Techwitty, we understand that controlling your online reputation can be tricky – especially on top of your other daily duties. To help ease the strain but maximise results, we’ve designed our very own Reputation Management software. Here, businesses can easily access reviews from dozens of sites to see what is being written, as well as monitoring when they are mentioned in a variety of sources. Our automated sentiment analysis feature highlights both positive and negative mentions – making it easier for you to stay on track.

It also identifies business listings that are inaccurate or incomplete and shows how your results fare against the competition.

And the best part? Businesses can easily manage their online reputation from one place without the need to outsource.

If you’re ready to take control of your online reputation, get in touch with the team at Techwitty today and find out how you can benefit from our Reputation Management software.

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