These days there’s an app for almost anything – a lot of them useless. Why does society need an app that, when tipped on its side, looks like your drinking a beer? Just drink a real beer!

Fortunately, there are some who truly do have an app idea that will actually have a positive impact on users. The only issue is that someone who is looking to help change Australia’s health care industry usually isn’t also an app development specialist.

That’s why, in order to get your app ready for development, we’ll show you the steps that you need take before bringing to a developer, as well as what the process looks like after you do.

 

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1. Fully form your idea

You’ve either identified a problem that doesn’t have a solution yet, or one that doesn’t have an adequate one. That’s the first step.

Once you have an idea of what you want the app to do, you have to ask yourself some tough questions:

  • What problem is your app solving?
  • How will it improve lives?
  • Is there another app (or apps) doing the same thing?
  • Is yours doing anything different, and how?

The answer to these questions will help you discern whether you fully understand the market or not. 

2. Identify your target user

As you are forming your idea you also have to determine who this app is for. This research will help you create a persona of your typical user. A persona should consist of the following information:

  • Demographics: Age, gender, family, education, etc.
  • Occupation: What skills does this person have?
  • Challenges: What gets in their way at work or in their personal life. 

3. Bring to a developer

This is where things start to get technical, and that’s where we come in. From here on it’ll be a collaborative effort to get your app up and running. Initially, we will help with the design – the UI design, specifically. Once there is a design that everyone is happy with, the developers can really get to work.

Professional app developers will help you bring your app to life. 

 

4. Develop the prototype

The first part of the process consists of laying out how each screen will look, as well as detailing the app’s functionalities. This is otherwise known as wireframing and storyboarding. From there the developers will actually put the code together to bring the app to life. 

5. Integrate analytics tools

In order to watch how an app performs you have to implement the appropriate analytics tools to track all the data. This will capture information like the number of users your app has as well as where they’re going on the app, how long they’re using it for and how they get from each feature to the next. This data will help you better understand users so you can adjust the app accordingly.

Google Analytics is one of the most popular mobile analytics tools to do this, but your developer will be able to give you the best recommendation based on your needs. 

6. Beta test the app

Now, it’s time to get it in the hand of users. Beta testing is the initial stage that lets you get feedback from your target customer. It’s your chance to work out bugs or unnecessary features on the app. Overall, it’s an important step to improving the quality of engagement.

You can get beta testers simply by emailing or Facebook messaging your already identified target customer, or by putting your app on a beta testing site like UserTesting.

Your beta testers will help you understand the app’s strengths and weaknesses. 

 

7. Start marketing the app release

As developers work to fix the bugs, this is your time to get the word out there that this app is coming. We can introduce you to strategic partners who can provide marketing help so your app can grow quickly.

Beyond that, you can get your app out there by attending tech fairs and events, and get the app in the hands of potential users, press and investors. 

8. Release!

By now your app should have generated some awareness and it’s time to release! Google’s app store will let you put the app up instantly, however the Apple store will have a waiting period for review. This typically takes a couple of days.

Creating your own app is challenging business, but at the end of the day it’s incredibly rewarding. The development team here at Techwitty specialises in UI/UX design, front and back-end development, API and data analysis so you can get your app up and running expertly. Contact us today to learn more about how we can help.

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