How much will it cost to make your app? It’s a question you’ll have thought about right from the ideas stage, but there’s no easy answer. Creating an app involves much more than just the bare costs of development. Extra features, maintenance, functional services, stress testing and IT support are just some of the additional expenses you may not have factored in when budgeting.

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Fortunately, we’ve created this list of hidden costs in app development, to help you plan your budget more easily:

1) Ongoing maintenance

Congrats – your app’s gotten to the final stages of development, and you’re ready to launch! Many people only think about their budget up until this point, but the app development lifecycle stretches far beyond that.
There’s a heap of ongoing maintenance you’re going to have to conduct after you launch, and this costs. In fact, B2B comparison website Clutch estimates that maintenance is approximately 50 per cent of the product’s initial price in the first year, 25 per cent in the second year, and between 15 and 25 per cent for each year after that.

Maintenance will include IT support such as bug fixes and regular updates. If you choose to put your product on the App Store or Google Play, you’ll need to ensure you’re complying with their rules, which change frequently, and therefore will require various regular updates as well.

2) Functional services

There are also a number of functional services you may not have considered. None of these cost that much by themselves, but apps will normally require a broad range of them, and when added up this can come to a hefty fee.

For example, do you want to integrate your app’s notifications with SMS or email? This integration can cost between $500 and $1,000 a year, while creating push notifications or a social/chat element will also cost extra, as will creating an in-app purchase function.

Want to sync app notifications with email or SMS? It’ll cost you!

3) Data storage

The buzzword of 2018 so far has been data, not least because of the introduction of the Notifiable Data Breaches Scheme in Australia, coupled with the European Data Protection Regulation.

When you create an app, you’ll end up collecting the personal information of huge numbers of people. All of this data needs to be stored somewhere – and this storage can cost a lot of money.

Indeed, Informa’s Data Center Knowledge estimates that Facebook spends billions of dollars on its data centres. With the increased focus on cybersecurity in recent years, you not only have to pay for storage, but also for the rising costs of protecting that data from outside threats. This all has to be factored into your budgeting.

4) Testing

User demands are much greater than they were ten years ago. Your app needs to function to perfection, with no slow-loading elements or poor design features. This means it’s essential you stress test your app for a number of different audiences and in a variety of settings in order to ensure it won’t run into any problems.

Clutch estimates that stress testing can cost up to $10,000, and this certainly isn’t something you want to skimp on, as comprehensive testing is the only way you’ll ensure your app works in a variety of scenarios.

App development can be expensive, but you don’t have to go it alone. App development experts such as Techwitty will take care of all of these things and more, meaning you’ll end up with the best app possible. For more information on any of our services, contact the team at Techwitty today.

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